Real-world analysis, practical strategies, and expert perspectives on financial ratios that actually matter to your business decisions
Most businesses focus on the 2:1 current ratio rule, but we've seen profitable companies with 1.3 ratios outperform those with 3:1. Here's what really matters.
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Manufacturing companies can handle 2.5:1 ratios that would sink a consulting firm. We break down what works for different business models based on real client data.
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When Perth manufacturing client improved ROA from 3% to 8%, their loan applications went from rejections to competing offers. Here's how they did it.
Read more →Deep dives into the financial ratios and metrics that drive real business decisions
Current ratios, quick ratios, and cash flow patterns that predict business stability
23 articlesGross margins, net margins, and ROI calculations that reveal true business health
31 articlesDebt-to-equity, interest coverage, and borrowing capacity assessments
18 articlesAsset turnover, inventory cycles, and operational effectiveness measures
27 articlesSector-specific standards and performance comparisons for Australian markets
15 articlesRevenue growth rates, market expansion metrics, and scaling assessments
22 articlesFinancial ratios can feel overwhelming, but they're just stories your numbers tell about your business. After working with over 400 Australian companies, we've learned to spot the patterns that matter and ignore the noise that doesn't.
A 15% profit margin might be excellent for retail but concerning for software. We explain what your ratios mean for your specific industry.
Every article includes actual examples from businesses we've worked with - no hypotheticals or textbook scenarios.
We don't just explain what ratios mean - we show you specific actions to improve the ones that matter most to your goals.
Our approach focuses on practical understanding rather than academic theory. When a Brisbane restaurant owner sees their food cost ratio climbing, they need to know what to do tomorrow, not next quarter.
Senior Financial Analyst
Marcus has spent twelve years helping Australian businesses understand their financial stories. He started as a bank lending officer in Sydney before joining our team in 2019. His background gives him unique insight into what financial institutions actually look for beyond the standard ratios.
Join our comprehensive learning program starting September 2025. Learn financial ratio analysis through hands-on workshops and real business case studies.