Making Financial Ratios Make Sense

We started qenolystria because we kept seeing the same problem everywhere – smart business owners who felt completely lost when bankers and accountants started throwing around terms like "current ratio" and "debt-to-equity." Numbers shouldn't be intimidating when they're telling your business story.

Why We Do This Work

Back in 2019, I was sitting in a café in Cairns when I overheard a conversation that changed everything. Two local business owners were talking about a loan application that got rejected. One was explaining how the bank said their "liquidity ratios were concerning" – but neither of them actually knew what that meant or how to fix it.

That's when it hit me. Financial ratios aren't just academic concepts – they're the language banks, investors, and partners use to understand your business. But most people learn about them in the worst possible moment: when something's already gone wrong.

qenolystria was born from a simple idea: what if people understood these numbers before they needed them? What if financial ratios became tools for better decisions instead of mysterious judgments from outsiders?

What Drives Our Approach

Real-World Context

We don't teach ratios in isolation. Every lesson connects to actual business decisions you might face – from seasonal cash flow planning to equipment financing discussions.

Industry-Specific Focus

A restaurant's healthy inventory turnover looks different from a manufacturing company's. We help you understand what good numbers actually mean in your specific industry context.

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Balanced Perspective

No ratio tells the complete story by itself. We teach you how different metrics work together and when apparent "problems" might actually reflect smart strategic choices.

Beyond the Numbers

Understanding what caused ratio changes matters more than memorizing ideal ranges. We focus on helping you spot trends and understand the business stories your numbers are telling.

The People Behind qenolystria

Our team combines formal financial training with years of explaining complex concepts to real business owners. We've learned that good education happens when you genuinely understand your audience's challenges.

Freya Lindqvist

Lead Financial Education Specialist

Freya spent eight years helping small businesses understand their loan applications before joining qenolystria. She has this gift for taking intimidating financial jargon and turning it into conversations that actually make sense. When she's not creating course content, you'll find her testing new explanations on her patient family members.

"The best financial education happens when people can immediately see how it applies to their own situation."

Kieran MacLeod

Senior Ratio Analysis Instructor

Kieran brings fifteen years of corporate finance experience to our programs. He's worked with companies from tech startups to established manufacturers, which gives him an unusual perspective on how the same ratios can mean completely different things in different contexts. His specialty is helping people understand when conventional wisdom doesn't apply to their specific situation.

Caspian Novak

Educational Content Developer

Before qenolystria, Caspian worked as a business journalist, which taught him how to find the human stories behind financial data. He develops our case studies and examples, always making sure our content reflects real challenges that Australian businesses actually face. His background helps us avoid the trap of oversimplified textbook scenarios.

Our learning programs launch in autumn 2025, with advanced workshops planned for early 2026.

Ready to Start Learning?

Our comprehensive financial ratio programs begin in March 2025, with flexible scheduling options for busy professionals.

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